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'DAYS' Ties #2 In First Quarter Women 18-49

'DAYS' Ties For Number 2 In Women 18-49

‘Days of Our Lives’ ties for #2 in the coveted Women 18-49 demographic during the first quarter of 2009.

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Days of Our Lives has tied for #2 in Women 18-49 during the first quarter of 2009. DAYS also delivered the biggest daytime audience among females 12-24 and 12-17.

NBC has issued a press release touting this accomplishment:

‘DAYS OF OUR LIVES’ TIES FOR #2 FOR THE FIRST QUARTER AMONG WOMEN 18-49 AND IS #2 OUTRIGHT AMONG WOMEN 18-34

VERSUS THE YEAR-AGO QUARTER, ‘DAYS’ IS UP AMONG TOTAL VIEWERS, WOMEN 25-54, WOMEN 18-24, FEMALES 12-24, FEMALES 12-17 AND WORKING WOMEN 18-49

‘DAYS’ DELIVERS NETWORK DAYTIME’S BIGGEST AUDIENCES AMONG FEMALES 12-24 AND 12-17

UNIVERSAL CITY, Calif. – April 2, 2009 – NBC’s “Days of our Lives” has finished the first quarter of 2009 tied for #2 among network daytime series in the women 18-49 demographic while ranking #2 outright in the valuable women 18-34 category.

“Days” averaged a 1.5 rating, 9 share among women 18-49 and a 1.2/7 among women 18-34 for the quarter. Versus the first quarter of 2008, “Days” is up 2 percent in total viewers (with 3.099 million persons versus 3.052 million). “Days” also increased its audiences among women 25-54, women 18-24, females 12-24, females 12-17 and working women 18-49 versus the year-ago quarter.

“Days” delivered the biggest audiences of any network daytime series for the quarter among females 12-24 and 12-17.

For the week of March 23-27, “Days” (1.4/9 among women 18-49, 1.1/7 among women 18-34) tied for #3 in the women 18-49 category and tied for #1 in the women 18-34 demo. The 1.4 rating in women 18-49 matches the drama’s high of the last 15 weeks (since a 1.5 on the week of December 8-12, 2008).

Season to date, “Days” is tied for #2 in the women 18-49 race and tied for #1 among women 18-34.

Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date and first-quarter figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

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