Soaps TV News

'DAYS' Scores Top Ratings In Key Demographics

'DAYS' Climbing to the Top

‘DAYS’ is leaving other daytime soaps in the dust as it climbs in all key demographics.

For the week of November 16-20, Days of our Lives (1.4 rating, 9 share among women 18-49, 1.1/7 among women 18-34) ranked #2 among network daytime dramas in women 18-49 rating and tied for #1 in the women 18-34 demo. Days matched its highest women 18-49 rating in 11 months (since the week of December 8-12, 2008) and tied its highest women 18-34 rating in 10 months (since the week of January 12-16).

Compared with the same week last year, Days was up 15% last week in women 18-49 viewers (946,000 vs. 820,000), 24% in women 25-54 (1.064 million vs. 855,000) and 16% in total viewers (3.1 million vs. 2.7 million). Season to date, Days is tied for #2 in both the women 18-49 and the women 18-34 demos. As of now, Days is delivering its biggest audiences in three years in women 18-49, women 25-54 and total viewers. Who said Days needed John & Marlena? Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

Season to date, Days is up 10% in women 18-49 (987,000 vs. 901,000), up 14% in women 25-54 (1.075 million vs. 946,000) and up 14% in total viewers (3.1 million vs. 2.7 million). Days is generating the biggest year-to-year gains for any daytime series on any major network in total viewers and women 18-49 viewers. In an age when rival soaps are hemorrhaging viewers, Days continues to see growth. This is simply unheard of in the genre. The cast is having a blast. The viewers are enjoying what they see. The show is finally getting recognized at the Emmys. Things just keep getting better for Days. NBC daytime’s lone wolf soap is enjoying the fruits of their labor. Slashing the budget hasn’t compromised the integrity of the show. CBS and ABC, take note.