CBS Daytime SVP Barbara Bloom will leave upon the expiration of her contract.
Senior Vice President, CBS Daytime To Depart Network
It was announced today that Barbara Bloom, the Senior Vice President of CBS Daytime will depart the network at the end of the month.
Bloom has served as CBS VSP since 2003 and have overseen the success and failure of CBS daytime programming. Though Guiding Light and As the World Turns came to an end on her watch, she was instrumental behind the re-launch of Let’s Make a Deal (which replaced Guiding Light) and The Price is Right post-Bob Barker. The success of the afternoon gab-fest The Talk has yet to be seen. The show is routinely outperformed by ABC’s One Life to Live in the ratings.
“I’ve had the great fortune to work with an extraordinary group of executives, producers and talent who make CBS No. 1 in daytime,” said Bloom in a statement. “With CBS Daytime teed up for success and stability for many years ahead, the timing feels right for me to make a change now and seek something different.”
CBS Entertainment President Nina Tassler had this to say: “Barbara artfully led CBS through several key transitions in her eight years here. All of these efforts have positioned CBS very well for the future. Daytime is successful, profitable, refreshed creatively and has more variety of programming for our audience. We wish Barbara tremendous success wherever her talents take her.”
Editor’s POV: I could comment…but I won’t. Two cancellations, fan unrest and no action to change the regimes at creatively challenged shows speaks for itself.