The CW Network unveiled the schedule for its 2011-2012 season today at its annual upfront presentation for advertisers, affiliates and national media from Jazz at Lincoln Center.
Electro hip-hop group LMFAO staged a rousing flash mob dance and performed their hit song “Party Rock Anthem” to open the show. The announcement was made by Dawn Ostroff, President of Entertainment, and Mark Pedowitz, the new President of The CW.
“We’re thrilled to present the most exciting primetime schedule The CW has ever had, comprised of shows that feature bold concepts, proven TV stars and up-and-coming, breakout talent,” said Ostroff. “In just five years, we’ve built an instantly recognizable brand that resonates with both viewers and advertisers and is known for being smartly provocative, culturally current, emotionally authentic and a leader in digital and social media. This upcoming season will continue to establish The CW as a premier destination for our viewers, especially women.”
“Our priority this season was adding more original programming this upcoming year, and we’ve done that with shows that will appeal to our core audience of women, while also bringing in new viewers,” said Pedowitz. “We’re being aggressive with smart, bold scheduling moves designed to improve key time periods and grow our audience.”
“‘Hart of Dixie,’ from the ‘Gossip Girl’ team of Josh Schwartz and Stephanie Savage, is a medical franchise with a proven star in Rachel Bilson,” added Pedowitz. “Sarah Michelle Gellar has incredible appeal to our core audience and beyond, and when word got out that she was starring in ‘Ringer’ on our network, it went viral online immediately. ‘TheSecret Circle’ is from Kevin Williamson, the producer of ‘The Vampire Diaries,’ and is also based on a popular series of books by author L.J. Smith, and it fits perfectly on Thursday nights. Our new reality series ‘H8R,’ and ‘Re-Modeled’ and ‘The Frame’ at midseason, are brash and loud, and continue our commitment of giving our audience more original content all season long. And we’re thrilled to have ‘One Tree Hill’ return for its farewell season this spring. The 2011-2012 season is poised to be The CW’s best season yet.”
On Monday night, one of the most talked-about shows on television, GOSSIP GIRL, returns to the 8:00-9:00 p.m. timeslot, leading into the new drama HART OF DIXIEfrom 9:00-10:00 p.m. From the creators of GOSSIP GIRL and “The O.C.,” HART OF DIXIE stars Rachel Bilson as Doctor Zoe Hart, a sophisticated New York City woman who finds herself practicing medicine in a small Southern town.
90210 graduated from West Beverly High and moves over to Tuesday nights, 8:00-9:00 p.m. Following 90210, 9:00-10:00 p.m., is one of the most buzzed-about shows of the new season, RINGER, starring Sarah Michelle Gellar, who stars as a woman on the run, who assumes her twin sister’s identity, only to discover that her sister’s life is just as complicated and dangerous as the one she’s trying to escape.
On Wednesday, new reality series H8R brings celebrities face-to-face with the people who love to hate them, with host Mario Lopez, 8:00-9:00 p.m. With its focus on celebrity culture, H8R gives a great lead-in to the first-ever All-Stars edition of AMERICA’S NEXT TOP MODEL from 9:00-10:00 p.m.
Thursday night will feature two shows from star producer Kevin Williamson and based on a series of books by author L.J. Smith. The CW’s top-rated show THE VAMPIRE DIARIES returns in the 8:00-9:00 p.m. timeslot, leading into new drama THE SECRET CIRCLE from 9:00-10:00 p.m. Britt Robertson stars as Cassie, an orphaned teenage girl who discovers the truth about her lineage – she’s a witch who holds the key to an ancient battle between good and evil.
Friday nights are action-packed, with the sexy and exciting NIKITA moving to 8:00-9:00 p.m. and the Winchester brothers of SUPERNATURAL returning in the 9:00-10:00 p.m. timeslot.
Following is The CW’s 2011-2012 primetime schedule, a night-by-night breakdown and accompanying details on all the programs.
The CW’s weekly primetime schedule for the 2011-2012 television season.
THE CW’s 2011-2012 PRIMETIME SCHEDULE
8:00-9:00 PM GOSSIP GIRL (New Time)
9:00-10:00 PM HART OF DIXIE (New Series)
8:00-9:00 PM 90210 (New Night)
9:00-10:00 PM RINGER (New Series)
8:00-9:00 PM H8R (New Series)
9:00-10:00 PM AMERICA’S NEXT TOP MODEL
8:00-9:00 PM THE VAMPIRE DIARIES
9:00-10:00 PM THE SECRET CIRCLE (New Series)
8:00-9:00 PM NIKITA (New Night)
9:00-10:00 PM SUPERNATURAL