It looks like Fox is jumping on the soap bandwagon again. The network has purchased Scarlatti, a soap set in the fashion world from America’s Next Top Model producer Ken Mok. Deadline broke the news Friday afternoon.

The project centers on a multi-generational family dynasty struggling for control of their billion-dollar fashion empire. 90210′s Majorie David will pen the project. Sounds a little like The Bold and the Beautiful doesn’t it?

Mok and David will serve as executive producers.