Former soap star Jesse Lee Soffer has landed the lead role of Patrick McCoy in NBC’s Hatfields & McCoys.
Set in present-day Pittsburgh, the series begins when a startling death reignites the legendary feud between the families. Unleashing decades of resentment, the blue-collar McCoys will put the Hatfields’ wealth and power at risk as they go to war for control of the city.
Deadline was the first to report the casting. Patrick is the prodigal son of the McCoy family who returns after an extended absence. Described as steady and fair-minded, Patrick vows revenge on the Hatfields when his father is murdered, and all the evidence points to the rival family. Charlize Theron is attached to executive produce the series. John Glenn will write the pilot, directed by Michael Mayer.
He joins the already announced Virginia Madsen as Eloise McCoy.
The 28 year-old actor rose got his first taste of fame as Bobby Brady in the 90s Brady Bunch films. In 1999, he originated the role of Max Nickerson on the CBS daytime soap, Guiding Light. From 2004-2008, he portrayed the role of Will Munson on another CBS soap, As the World Turns. His work as the emotionally broken teen would earn him three Daytime Emmy nominations. Soffer returned to As the World Turns in 2010 before the show’s series finale.
Last year Soffer landed a role on the failed Fox drama Mob Doctor, which was canceled for poor ratings performance.