TV News

CW Banishes ‘Cult’ to Fridays After Two Weeks of Ratings’ Failure

In an unsurprising move, The CW has decided to relocate its midseason drama Cult to the Friday night death spot previously reserved for reruns. 

Since debuting on Feb. 19, Cult has failed to find an audience and has yet to crack 1 million viewers on Tuesday nights. It debuted to 900,000 and a 0.3 rating in the 18-49 demographic. This week’s episode dropped to around 820,000 viewers.

The show, which stars Matt Davis (The Vampire Diaries), revolves around a show within a show and follows a journalist and a production assistant (Jessica Lucas) as they investigate strange happenings related to the popular show.

While pairing the show with Hart of Dixie to begin with didn’t make a lot of sense, the encore that aired last Friday after Nikita drew an even smaller audience than the Tuesday outing (It was so small that CW already replaced this week’s encore with a Vampire Diaries rerun). So if you are one of the few fans watching, don’t expect any miracles when the show moves to its new night on March 8.

Staring on March 5, The CW will air encores of various shows in the open Tuesday timeslot, beginning with Beauty and the Beast.

Maybe they should have thought twice about canceling Emily Owens, M.D. The gone-too-soon show did better in the ratings and the all-important demos. Just saying…

About the author

Mandy Treccia

Mandy Treccia has served as TVSource Magazine’s Executive Editor since 2016, formerly as Editorial Director from 2012-2016. She is an avid TV watcher and card carrying fan girl prone to sudden bursts of emotion, ranging from extreme excitement to blind rage during her favorite shows and has on more than once occasion considered having a paper bag on hand to get her through some tough TV moments. Her taste in TV tends to rival that of a thirteen-year-old girl, but she’s okay with that. Follow her on Twitter at @SourceMandy.

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  • l4dieechr0niklz

    Bring back Emily!!!!! I loved And miss this show!! I loved this show because it’s none of the drama that’s going on in shows these days!!!!!! Bring Emily Owens back!

  • bellatrix318

    Emily Owens and the awesome and lovely Mamie Gummer was indeed gone too soon. This show had everything and since it didn’t fit into their teen sex craze vibrato, they give it the heave-ho without even giving it a fighting chance. If the three elite networks or primetime cable doesn’t pick this show up, it will be a travesty to the artistic medium of television and to us viewers everywhere. Just saying.