In an unsurprising move, The CW has decided to relocate its midseason drama Cult to the Friday night
death spot previously reserved for reruns.
Since debuting on Feb. 19, Cult has failed to find an audience and has yet to crack 1 million viewers on Tuesday nights. It debuted to 900,000 and a 0.3 rating in the 18-49 demographic. This week’s episode dropped to around 820,000 viewers.
The show, which stars Matt Davis (The Vampire Diaries), revolves around a show within a show and follows a journalist and a production assistant (Jessica Lucas) as they investigate strange happenings related to the popular show.
While pairing the show with Hart of Dixie to begin with didn’t make a lot of sense, the encore that aired last Friday after Nikita drew an even smaller audience than the Tuesday outing (It was so small that CW already replaced this week’s encore with a Vampire Diaries rerun). So if you are one of the few fans watching, don’t expect any miracles when the show moves to its new night on March 8.
Staring on March 5, The CW will air encores of various shows in the open Tuesday timeslot, beginning with Beauty and the Beast.
Maybe they should have thought twice about canceling Emily Owens, M.D. The gone-too-soon show did better in the ratings and the all-important demos. Just saying…