‘Days of Our Lives’ Delivers Second-Quarter Ratings’ Growth

A few weeks after winning the Emmy for Outstanding Drama Series at the Daytime Emmys, NBC’s Days of Our Lives has added icing to the cake with its ratings for the second quarter of 2013.

Compared to 2012, Days is up 5 percent in women 18-49 and 10 percent in women 25-54. It’s up 4 percent in total viewers. For the week of June 24-28, Days jumps 42 percent in women 18-34, 30 percent in women 18-49 and 34 percent in the women 25-54 categories versus the same week in 2012.

See the full NBC press release below:

UNIVERSAL CITY, Calif. – July 5, 2013 – “Days of our Lives” has completed the second quarter of 2013 with gains versus the year-ago quarter in key ratings categories. For the completed second quarter, “Days of our Lives” is up 5 percent in the women 18-49 category (651,000 vs. 618,000), up 10 percent in the women 25-54 demo (826,000 vs. 750,000) and up 4 percent in total viewers (2.7 million vs. 2.6 million).

For the quarter, “Days” ranked #5 among network daytime series on ABC, CBS and NBC in women 18-49 with a 1.0 rating, 7 share, and tied for #4 in women 18-34 with a 0.7 rating.

The quarter ended with the week of June 24-28, during which “Days of our Lives” (0.9 rating, 6 share among women 18-49, 0.5 rating among women 18-34) tied for #5 among network daytime series in the women 18-49 demographic and tied for #6 in the women 18-34 race.

For the week versus the same week last year, “Days of our Lives” was up 42 percent in the women 18-34 category (165,000 vs. 116,000), up 30 percent in the women 18-49 demographic (595,000 vs. 456,000), up 34 percent in the women 25-54 race (746,000 vs. 556,000) and up 14 percent in total viewers (2.7 million vs. 2.3 million).

Season to date, “Days of our Lives” is tied for #4 in the women 18-49 category and tied for #3 in the women 18-34 demo. Season to date, “Days” is up 3 percent in total viewers (2.7 million vs. 2.6 million).

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Second-quarter and season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

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Mandy Treccia has served as TVSource Magazine’s Editorial Director since 2012. She is an avid TV watcher and card carrying fan girl prone to sudden bursts of emotion, ranging from extreme excitement to blind rage during her favorite shows and has on more than once occasion considered having a paper bag on hand to get her through some tough TV moments. Her taste in TV tends to rival that of a thirteen-year-old girl, but she’s okay with that. Follow her on Twitter at @SourceMandy.

  • lulu

    I love Ej and Sami actually i heart this tv soap couple but good stories make the ratings not one character or a pairing. These last months have had some good stories, some great interactions and dynamics between characters: all of this made Days some entertaining soap who did drew some viewers imho.

    Last week Ej and Sami were only on two days, the Kristen/Eric climax drew viewers above all in my opinion. Although Ej and Sami don’t draw away viewers like some haters told ad nauseam, this week just proves it once again..ha.

  • Carolyn Levesque

    Days is a real winner because of the romance between Sami & EJami. They have so much chemistry. They make the show so
    darn exciting. Can hardly wait for the wedding between Sami & Ej.

  • lynnet

    Not surprising I’m loving so many things about DOOL these days ;EJami, Kristen and Wilson are definitely worth watching.

  • Poo Poo

    Its all about Kristen/ED! She’s a love to hate kind of gal and makes the show a hundred times better.

  • Rock

    Age 60 and up they rate 100 percent!!!! Long term fan it has never been better. Love Ejami.

  • soapgal7057

    Yeah Days! Love my Ejami!

  • Leigh

    Go Days!