Ratings: CBS Daytime Posts Double-Digit Growth in Fourth Quarter; ‘Young & the Restless’ Tops Key Demos

CBS Daytime finished the final quarter of 2013 with a double-digit growth in ratings. Number one drama The Young and the Restless ranks first in Women 18-49 and Women 25-54

Via Press Release:

CBS DAYTIME POSTS DOUBLE-DIGIT GROWTH IN FOURTH QUARTER

All Programs Post Year-to-Year Growth in Viewers While Up or Even in Women 25-54 and Women 18-49

“The Young and the Restless” First in Women 25-54 and Women 18-49

“The Talk” Delivers its Best-Ever Fourth Quarter

CBS’s #1 daytime lineup posted double-digit growth in the fourth quarter, with all of the Network’s programs delivering year-to-year increases in viewers and remaining up or even in key women demographics, according to Nielsen most current ratings for the fourth quarter ending Dec. 29.

For the quarter, CBS Daytime was up +14% in viewers, +8% in women 25-54 and +11% in women 18-49 compared to a year ago.  THE YOUNG AND THE RESTLESS was the #1 daytime drama in viewers, women 25-54 and women 18-49 (tie), while THE TALK delivered its best-ever fourth quarter in viewers and women 25-54.

Viewers  W25-54  W18-49

LMAD 1 4^th Qtr 2013  2.96m   0.9/6   0.7/5

LMAD 1 3^rd Qtr 2012  2.50m   0.8/5   0.6/4

+18%   +13%   +17%

LMAD 2 4^th Qtr 2013  3.43m   1.0/7   0.8/6

LMAD 2 4^th Qtr 2012  2.90m   0.9/5   0.7.5

+18%   +11%   +14%

TPIR 1 4^th Qtr 2013  4.83m   1.3/8   0.9/6

TPIR 1 4^th Qtr 2012  4.25m   1.2/7   0.8/6

+14%   +8%   +13%

TPIR 2 4^th Qtr 2013  5.62m   1.5/9   1.0/7

TPIR 2 4^th Qtr 2012  5.12m   1.4/9   0.9/6

+10%   +7%   +11%

Y&R 4^th Qtr 2013  5.14m   2.1/13   1.4/9

Y&R 4^th Qtr 2012  4.72m   2.1/13  1.4/9

+9%      nc        nc

B&B 4^th Qtr 2013  3.87m   1.5/9   1.1/7

B&B 4^th Qtr 2012  3.40m   1.5/9   1.1/7

+14%    nc       nc

THE TALK 4^th Qtr 2013 2.78m   1.1/7   0.7/5

THE TALK 4^th Qtr 2012 2.32m   1.0/6   0.7/4

+20%   +10%   nc