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Ratings: ‘Days of our Lives’ Matches Biggest 4th-Quarter Women 18-49 Audience in 3 Years; Most Total Viewers since 2009

Days of our Lives logo courtesy NBC

NBC’s Days of our Lives has equaled its biggest women 18-49 audience for a fourth quarter in three years and generated its biggest overall audience for a fourth quarter in four years, according to “live plus same day” viewing figures for the week of Dec. 2-6 from Nielsen Media Research.

Via Press Release:

‘DAYS OF OUR LIVES’ EQUALS ITS BIGGEST 4TH-QUARTER WOMEN 18-49 AUDIENCE SINCE 2010 AND DELIVERS ITS TOP 4TH-QUARTER OVERALL AUDIENCE SINCE ’09

For the Quarter, ‘Days’ Is Up 12% in Both the Women 18-49 and 25-54 Demos vs. One Year Ago and Up 9% in Total Viewers

UNIVERSAL CITY, Calif. – Jan. 6, 2014 – “Days of our Lives” has equaled its biggest women 18-49 audience for a fourth quarter in three years and generated its biggest overall audience for a fourth quarter in four years, according to “live plus same day” viewing figures for the week of Dec. 2-6 from Nielsen Media Research.

For the week of Dec. 23-27, “Days of our Lives” (0.8 rating, 5 share among women 18-49, 0.4 rating among women 18-34) tied for #7 among network daytime series in the women 18-49 demographic and tied for #9 in the women 18-34 race.

The holiday week concluded the fourth quarter of 2013 for “Days of our Lives,” which tied for #6 among network daytime series in the women 18-49 category with an average 1.1 rating and tied for #5 in the women 18-34 demo with a 0.6.

For the quarter, “Days of our Lives” finished up 7% in the women 18-34 category (with 216,000 women 18-34 this year vs. last year’s 201,000), up 12% in the women 18-49 race (692,000 vs. 616,000), up 12% in the women 25-54 demo (844,000 vs. 755,000) and up 9% in total viewers (2.8 million vs. 2.6 million).

“Days of our Lives” equaled its biggest women 18-49 audience for a fourth quarter in three years, since averaging 790,000 in 2010; attracted its biggest women 25-54 audience in those same three years since attracting 956,000 in the fourth quarter of 2010; and generated its biggest fourth-quarter overall audience in four years, since averaging 3.2 million in 2009.

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Fourth-quarter and season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

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  • I started watching Days of our Lives because of the Will and Sonny love story in September 2012. Chanmdler Massey and Freddie Smith drew me in with this story and their incredible acting skills. They are the reason I became a regular viewer. With the departure of Chandler in August 2013 (with Will’s scenes airing through January 2, 2014), I plan to continue to support the WilSon story as Guy Wilson assumes the role of Will as he and Freddie embarks on this continued journey together for as long as the writers give them stories to tell. The other storylines for EJ and Sammy and JJ and Theresa are OK but I mainly focus on WilSon as the main draw.