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'DAYS' Gains Most Among Daytime Dramas


'DAYS' Delivers Biggest Year-To-Year Gain Among Daytime Dramas

‘DAYS’ is the only soap to deliver year to year gains among all daytime dramas.

In a recent press release, it was announced that NBC’s only remaining daytime drama, Days of Our Lives, has delivered the biggest gains in their year to year numbers in Total Viewers and in the most important 18 to 49 demographics, than any other network daytime drama.

The soap delivered strong results for the week of October 5-9, bringing in a 13 percent gain in 18 to 49 demos and a huge 21 percent gain in total viewers for the same week last year. For the week of October 5-9, “Days of our Lives” (1.4 rating, 9 share among women 18-49, 1.0/7 among women 18-34) tied for #2 among network daytime series in both the women 18-49 and women 18-34 demographics. “Days” matched its highest women 18-49 rating in nearly 10 months (since the week of December 8-12, 2008), and matched its strongest women 18-34 rating in nearly four months (since June 8-12).

In comparison with their numbers from last year, the soap generated increases of 13 percent in women 18-49 viewers (946,000 vs. 838,000) and 21 percent in total viewers (3.0 million vs. 2.5 million). In addition, their season to date numbers have increased and is up 10 percent in women 18-49 (920,000 vs. 839,000), up 7 percent in women 18-34 (362,000 vs. 339,000), up 11 percent in women 25-54 (987,000 vs. 887,000) and up 17 percent in total viewers (3.0 million vs. 2.6 million). The show is also generating the biggest year-to-year total-viewer gain of any daytime series on the major networks and is the only daytime drama up in women 18-49 viewers.

Days of Our Lives is also maintaining their #2 position in the women 18-49 standings and ranks #2 in the women 18-34 category.

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