‘General Hospital’s’ 50th Anniversary Celebration Draws Year-and-a-Half Ratings High in W25-34

General Hospital’s 50th Anniversary Week Soars to Year-and-a-Half High in Women 25-54, Posting Double-Digit Year-to-Year Increases Across Key Demos

General Hospital’s 50^th anniversary week soars to year-and-a-half high in Women 25-54, posting double-digit year-to-year increases across key demos.  Friday’s kick-off to the Nurses’ Ball sets 6-week high in Women 18-49.

Via Press Release:

Week’s #5 Most-Tweeted TV Series, Amassing 114,000 Tweets Across Activity  on ABC and SOAPnet; Page Views Spike by 77% on ABC.com with 2.1 Million

Kicking off its 50th anniversary celebration, “General Hospital” delivered its most-watched week in one-and-a-half years in Women 25-54 (918,000/1.5 rating – since 9/26/11), ranking a solid #2 for the week in the demo, and posting a 6-week high in Total Viewers (2.79 million – since week of 2/18/13) and 5-week high in Women 18-49 (660,000/1.0 rating – since week of 2/25/13).

“General Hospital” registered solid double-digit percent increases year to year across target demos, including by 25% in Total Viewers (2.79 million vs. 2.24 million), by 23% in Women 18-49 (660,000 vs. 538,000) and by 27% in Women 25-54 (918,000 vs. 722,000).

* Friday’s kick-off of the ‘Nurses’ Ball’ ranked as the series’ most-watched telecast in 6 weeks in Women 18-49 (718,000/1.1 rating – since 2/18/13).

* On ABC.com, the anniversary week amassed 2.1 million page views, up by a massive 77% over the prior two weeks.

* On Twitter, “General Hospital” was the week’s #5 most-tweeted TV series, accumulating 114,000 tweets between social activity on ABC and SOAPnet.