The new Tuesday combination of ‘One Tree Hill’ and ‘Life Unexpected’ led The CW to its largest Tuesday night audience in a year!
Via Press Release:
ONE TREE HILL AND LIFE UNEXPECTED COMBINE TO GIVE THE CW ITS LARGEST TUESDAY AUDIENCE IN A YEAR
ONE TREE HILL Delivers Largest Audience and Best Demos since Dec. 09
LIFE UNEXPECTED Scored The CW’s Largest Audience Tuesday 9-10PM in A Year, and Reaches Time Periods Best Demo Delivery Since Nov. 09
September 15, 2010 (Burbank, CA) – New nights, new time periods, The CW’s best Tuesday in a year! The new Tuesday combination of ONE TREE HILL and LIFE UNEXPECTED led The CW to its largest Tuesday night audience (1.9mil) in a year (best since 9/15/09), according to Live Plus Same Day Nielsen ratings for Wednesday, Sept. 14, 2010.
Entering its eighth season, ONE TREE HILL continued to deliver, posting the network’s largest audience (2.1mil) in its new Tuesday 8:00-9:00p.m. lead-off position in almost a year (best since 10/20/09). And in key demos, ONE TREE HILL scored the time period’s best ratings since Dec. 2009 in women 18-34 (2.0/7), adults 18-34 (1.4/5) and adults 18-49 (1.1/4).
ONE TREE HILL improved over its season finale in May across all key categories, including total viewers (up 5%), adults 18-34 (up 8%), women 18-34 (up 5%), adults 18-49 (up 10%) and women 18-49 (up 7%).
LIFE UNEXPECTED delivered The CW’s largest total audience (1.7mil) in the Tuesday 9:00-10:00pm in a year (best since 9/15/09), and reached The CW’s best demos in this time period among women 18-34 (1.4/4) and adults 18-34 (1.0/3) since 11/17/09.