ABC Daytime President Brian Frons revealed to Deadline.com’s Nellie Andreeva that the decision to cancel All My Children and One Life to Live was a year in the making. After network projections for ratings were “discouraging,” ABC began aggressively developing new shows. Deadline reports up to 15 were in development. In addition to The Chew and The Revolution (replacements for the two canceled soaps), pilots for a dating show and a talk show were also ordered.
Originally one soap was to be canceled, but “the way the ratings developed and the pilots turned out, the ratings developed negatively and pilots developed positively, so we decided to make a bigger shift.” Bigger shift? Oy vey. He goes on to reveal the decision to cancel one show was in the works weeks ago, and the decision to cancel both came within the last week.
Frons also shares that he considered the idea of combining All My Children and One Life to Live (something mentioned on the SOS affiliated In The Zone Radio last year)bringing the best from both shows. For more (and trust me, he says a lot more), head to Deadline.com
Editor’s POV: Well at least Katie Couric isn’t coming to ABC….I wish he’d stop talking.