The CW is usually the first network to premiere their shows every fall, but this year, they decided they would wait until October and slowly rollout their new lineup. The risky move seems to be paying off. Last week, The CW had their most-watched week in 20 months.
Leading the way was the new hit drama “Arrow,” which premiered to 4.14 million viewers and was the network’s most-watched telecast of any show on any night in three years. It was also The CW’s most watched series premiere since “The Vampire Diaries” in 2009. Once Live + 3 Day DVR data was factored in, “Arrow” averaged 4.8 million viewers and also gained 24 percent of adults 18-34 to score a 1.4 rating.
“Arrow” helped lift “Supernatural” to 2.51 million viewers, giving the drama its best night since 2010.
On Thursday, “The Vampire Diaries” premiered its fourth season to 3.18 million viewers, up from last season’s premiere and the show had its best performance among women 18-34 in two years. With Live + 3 Day DVR data factored in, “TVD” jumped to 3.9 million viewers and went up 26 percent in the 18-34 category, giving the show a 2.2 rating in the demo.
“Beauty and the Beast” had a solid series premiere as well and once Live + 3 Day DVR viewings were factored in, the new drama brought in 3.25 million people and had a 1.3 in the overall 18-34 demo and a 2.0 with women 18-34.
Of course, not everything has been smooth sailing for the network. “90210” and “Gossip Girl” are both struggling on Monday nights, with the latter not even cracking 1 million viewers. “Hart of Dixie” is holding steady and posting similar numbers on Tuesday nights as it was on Mondays last season.
The CW will premiere new drama “Emily Owens, M.D.” tonight and “Nikita” will begin its third season this Friday.
*Note: The numbers do not reflect Live + 7 Day DVR viewing.