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The CW Signs First Ever on Demand Deal with Comcast


Finally! The CW has signed its first deal to bring make its primetime series available on Demand. The network and Comcast made the announcement Wednesday and will begin unlock its content beginning October 25.

No longer will you have to kick yourself for missing the newest episode The Vampire Diaries or Arrow. With just the touch of a button, everything you missed will be at your fingertips.  Episodes of Vampire Diaries, Arrow, Hart of Dixie, 9010, Emily Owens, M.D., Nikita, Supernatural, Gossip Girl, America’s Next Top Model and Beauty and the Beast will be available in HD and standard definition.

“Our customers turn to Xfinity On Demand for the latest and most popular programs, and now we’re pleased to add The CW’s popular primetime lineup to our offerings,” said Comcast Senior Vice President Matt Strauss. “We’re committed to giving customers access to the best and newest TV shows when they — want, at their fingertips.”

Like most series available on Demand from networks, there’ll be no charge to view for Comcast subscribers with Xfinity on Demand. Don’t expect to catch up on full seasons. Only the most recent four episodes will be available for viewing, available the day after it airs.

“We’re very excited to partner with Comcast to offer our viewers another platform where they can watch their favorite CW shows,” said CW Executive Vice President John D. Maatta. “With our primetime series now available on Xfinity On Demand, The CW will continue to expand its reach as well as provide our advertisers an opportunity to deliver their message to even more viewers.”

My Take: As a very loyal Comcast customer, all I can say is THANK YOU! THANK YOU! THANK YOU! I have never understood The CW’s reluctance to make its content available on Demand. Maybe now my DVR can get some rest.

Ryan White-Nobles
Ryan White-Nobles is Editor-in-Chief of TV Source Magazine. He's began covering entertainment and soap operas in 2005. In 2009 he co-launched Soap Opera Source, and led the TV Source rebrand in 2012. He's a natural #Heel who loves a spirited debate and probably watches too much TV. Follow him on Twitter at @SourceRyan to discuss all things TV, soaps, sports, wrestling and pop culture.

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