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ABC’s General Hospital dethroned The Young and the Restless to rank as the number one program in daytime in the coveted Women 18-49 demographic for the week of October 7, 2013.
The series not only drew its best ratings in over two-and-a-half years (735,000 viewers/1.1) in W18-49, but it finished #1 for the eighth consecutive week in W18-34. General Hospital also soared to a multi-year high in other key demos (W18-34, W18-34) for the first time since the weeks of 9/27/10 and 9/25/11.
Via Press Release:
General Hospital” Beats “Young & the Restless” for 1st Time in Over 2 1/2 Years to Rank #1 in Women 18-49; Rises to Over 3 Year High in Women 18-34 and Over 2 Year High in Women 18-49
For the first time in over two-and-a-half years, “General Hospital” ranked as the #1 program in daytime in Women 18-49 (735,000/1.1 rating) – since week of 2/21/11 – placed #1 for the 8th straight week in Women 18-34 (285,000/0.8 rating) and came with 7% of “Young in the Restless” for #1 in Women 25-54 (938,000/1.5 rating), its closest competitive finish in over two years – since week of 8/15/11.
Impressively, this week stood as the series’ most-watched week in over 3 years in Women 18-34 and in over 2 years in Women 18-49 – since weeks of 9/27/10 and 9/26/11, respectively.
“General Hospital” surged by 40% in Women 18-34 (285,000 vs. 203,000), by 17% in Women 18-49 (735,000 vs. 629,000) and by 12% in Women 25-54 (938,000 vs. 840,000).
Source: NTI, U.S. ratings, weeks of 10/7/13 and 10/8/12, Live + Same Day. Gapped/Breakout programming excluded.
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