Nobody does it better than CBS Daytime. The eye network’s daytime lineup posted double digit ratings gains across the board in total viewers versus this time last year.
Buoyed by a strong lineup comprised of game shows, soap operas and talk shows, CBS Daytime saw its biggest gains with gab fest The Talk up 20% (2.81 million from 2.34 million) and Let’s Make a Deal, up 18% (3.0 million from 2.55 million). The Talk saw gains in key demographics, up 10% in Women 25-54 (1.1 from 1.0) and 25% in Women 18-34 (0.5).
Dramas, The Young and the Restless and The Bold and the Beautiful saw a combined 26% gain in total viewers, 4.80 million from 4.35 million and 3.71 million from 3.20 million, respectively. While Y&R maintained its W25-34 number (1.9), the series pulled in +10% in total viewers; +8% in W18-49 (1.3 from 1.2) and +40% in W18-34. B&B saw a %16 increase in total viewers; +7% increase in W25-54, and 20% in 18-34.
The Price is Right averaged 5.18 million viewers for the month of November with across the board games in all key-demos.