Ratings: Days of our Lives Soars to 20-Month High in Total Viewers

Kristian Alfonso, Daniel Cosgrove, Susan Seaforth Hayes, Bill Hayes, Cast "Days of our Lives" Set NBC Studios Burbank 05/21/15 © JJohnson/ 310-657-9661

NBC’s Days of our Lives momentum continues to grow as lapsed viewers return ahead of the series’ 50th anniversary. The long-running soap averaged 2.721 million viewers for the week of November 2-6, 2015, its biggest since February 2014.

Days of our Lives has generated its most-watched week in 20 months, averaging 2.721 million viewers for the daytime ratings week of Nov. 2-6, best for Days since the week of Feb. 17-21, 2014 (2.836 million) during the Sochi Olympics.

For the week of Nov. 2-6, Days of our Lives (0.87 rating, 6 share among women 18-49, 0.52 rating among women 18-34) ranked #4 among network daytime series in the women 18-49 demographic, #6 in the women 18-34 race and #9 in total viewers, according to live plus same day viewing data from Nielsen Media Research.

Week to week, Days of our Lives grew +10% in women 18-49 (0.87 vs. 0.79 for the week of Oct. 26-30) and +11% in women 18-34 (0.52 vs. 0.47).

Versus the same week last year, Days of our Lives was up +15% in total viewers (2.721 million vs. 2.373 million for the week of Nov. 3-7, 2014), up +49% in women 18-34 (0.52 vs. 0.35), up +6% in women 18-49 (0.87 vs. 0.82) and up +12% in women 25-54 (1.18 vs. 1.05).

In most current results for the 2015-16 season thus far, Days of our Lives ranks #5 among network daytime series in both the women 18-49 and women 18-34 demos.

Photo Credit: © Jill Johnson/JPI Studios

Ryan White-Nobles
Ryan White-Nobles is Editor-in-Chief of TV Source Magazine. He's began covering entertainment and soap operas in 2005. In 2009 he co-launched Soap Opera Source, and led the TV Source rebrand in 2012. He's a natural #Heel who loves a spirited debate and probably watches too much TV. Follow him on Twitter at @SourceRyan to discuss all things TV, soaps, sports, wrestling and pop culture.

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