It’s a rare feat nowadays when a US soap promo demands your full attention, but ABC’s General Hospital is doing just that with their new winter promo.
Set to the tune of “Mad Love” by vocal powerhouse JoJo (off her return album of the same name available on iTunes), the sleek, primetime-esque 30-second promo foretells trouble for a handful in Port Charles. Premiering exclusively on TVLine, the video spotlights several stories involving series stars Rebecca Herbst (Elizabeth), Roger Howarth (Franco), Vinessa Anotine (Jordan), Donnell Turner (Curtis), Anthony Montgomery (Andre), Robert Palmer Watkins (Dillon), Hayley Erin (Kiki), Ryan Paevey (Nathan), Kirsten Storms (Maxie), Chad Duell (Michael), Chloe Lanier (Nelle), Laura Wright (Carly) and Maurice Benard (Sonny).
“Some love stories are meant to last, but in Port Charles nothing is guaranteed,” reads the text overlay on the various scenes. “Her story is about to get twisted. His story is headed for disaster. This winter their stories continue.”
Given that (good) promos tease what’s to come, what can viewers expect in the coming weeks and months? Will Sonny and Carly’s relationship get back on track after the loss of their son? Will Nathan and Maxie’s wedding go off as planned? Will Dillon and Kiki finally give into temptation? Just how twisted will Jordan’s love life get if she must choose between Andre and Curtis? Will GH’s resident hot doctor Griffin take a liking to Elizabeth, complicating her controversial pairing with Franco?
Tune in weekdays on ABC to find out!
General Hospital’s promo team should be proud of themselves. It would be great if the series released promos like this every month, showcasing various stories. This shows some thought was put into the idea for publicity, I hope it continues.