Freeform’s Bella Thorne starrer, Famous in Love has been renewed for a second season. The announcement was made via a Facebook Live chat with the cast. From executive producer I. Marlene King (Pretty Little Liars), based on the novel by Rebecca Serle and starring Thorne as “Hollywood’s It Girl,” the series will return at a yet to be determined date.
“We’re so proud to be continuing our relationship with Marlene King and this incredibly talented cast,” said Karey Burke, executive vice president of Programming and Development. “Famous in Love has resonated with nearly 30 million fans across the U.S. and we couldn’t be happier to deliver another season of this addictive series.”
King added, “It’s great to know we are just getting started on this wild and fun Hollywood ride called Famous in Love. I’m thrilled to have the opportunity to dive deeper into the world and characters we fell in love with last season.”
Based on the novel by Rebecca Serle published by Little, Brown and Company, Famous in Love follows ordinary college student Paige (Bella Thorne) as she gets her big break after auditioning for the starring role in a Hollywood blockbuster. She must now navigate her new star-studded life and the highs and lows that come with being the new It Girl in town, as well as balancing her college workload. As her public profile continues to rise and the undeniable chemistry with her new co-star and Hollywood heartthrob Rainer Devon grows, the more her friendships are strained with her two best friends – particularly Jake who may be more than just her friend.
Famous in Love debuted in April across all Freeform platforms (website, app) as well as On Demand and Hulu simultaneously. Ratings for the series’ first season were nothing to tout, averaging 331,000 viewers and earning a .14 in the key 18-49 demo, though it’s digital performance was a different story. The series has generated nearly 29 million total views across digital and linear platforms to date, and is the network’s No. 1 current original series in Women 18-34.
The series’ binge-viewing launch on digital platforms was the strongest digital start for a series in the network’s history and helped power Freeform to its best month ever across its owned platforms during April 2017. Addictive from the opening scene, 90% of Famous in Love’s binge viewers completed the first season within one week – including 78% in just four days – with nearly 50% of the series’ viewers new to the network.