POPCulture

Betty and Veronica Partner with Pinup Girl Clothing to Bring the Gal Pals’ Fashions to Life

Betty and Veronica/Pinup Girl Clothing

Remember reading the Betty & Veronica Digests and playing with the paper dolls printed on the pages? Did you find yourself thumbing through Archie Comics and falling in absolute love with the classic style that both girls were dressed in? Perfectly matched separates, swoon-worthy dresses and all manner of nostalgic clothing that made you yearn to raid their closets? Well, the coolest chicks in Riverdale have their own line of replica fashions in a new collaboration from Betty and Veronica and Pinup Girl Clothing available now!

The #BxVxPUG collection, available exclusively through Pinup Girl Clothing—a Los Angeles, California-based manufacturer, boutique, and online retailer—will consist of vintage Betty & Veronica inspired separates, stunning dresses and fun, fashionable swimwear to be released in three phases over the course of spring and summer 2018.

Betty & Veronica’s images have graced all manner of objects, from keychains to cosmetics as well as themed clothing lines by several designers, their partnership with Pinup Girl Clothing marks the first time the fashions that the girls themselves have worn has been put into production and of course, Pinup Girl Clothing was the logical choice for the collection.

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“I could not think of a better clothing brand to team up with Betty and Veronica,” said Archie Comics CEO Jon Goldwater. “Pinup Girl Clothing perfectly showcases the vibe, look and feel of Riverdale’s most popular ladies—two of the most memorable, fashionable and beloved characters in pop culture. This will be a historic pairing and we’re so excited to be a part of it.”

“Who doesn’t know Archie Comics? They’re iconic!” said Laura Byrnes, CEO and Creatrix of Pinup Girl Clothing. “To translate some of the fashions directly from Betty & Veronica digest pages to real life couture was no only something I’m excited to see happen, but to have Pinup Girl Clothing make that translation is an absolute honor.”

You can shop Phase One of the collection right now at www.pinupgirlclothing.com. Phases Two and Three will subsequently be released online and in the company’s flagship store, Pinup Girl Boutique (3606 Magnolia Blvd., Burbank, CA 91505).

For more information and to keep up to date on all releases from the Betty & Veronica collaboration with Pinup Girl Clothing, follow @BettynVeronica and @Teampinup as well the hashtag #BxVxPUG on Instagram.

About the author

Spencer Barrett

Stars are his kind of thing! Spencer Barrett joined the TV Source team as a staff writer in 2013. In 2018, he was promoted to Senior Writer, TV & Pop Culture, shaping our pop culture content. He loves all things horror, Archie Comics and Taylor Swift.