Ahead of The Purge series premiere, USA Network has introduced the satirical Purge Shopping Channel to immerse fans into the world of the Purge. In a clever marketing campaign, USA has also created a series of infomercials showcasing a variety of products to help anyone prepare for Purge Night, no matter how or if they choose to participate.
You can find Purge Shopping Channel online at www.purgeshoppingchannel.com and throughout USA and SYFY networks’ on-air schedule—featuring hosts Carson Cruz and Rachel Stamp—as they unveil all of the latest products to service the most fervent and committed purger or the concerned citizens looking to hunker down and survive the night.
Click on the links below for a preview of some of the featured products, including:
- 12-Hour Purge Candle
- Purge-Away Stain Remover
- His & Her Body Armor with Bonus Pet Armor
- “Celebrate the 28th” Cake Cutter Set
- My First Purge Locket
- The Patriot’s Pack
- Purge Greeting Cards Pack
In all, seven segments are being produced with a special 15-minute infomercial airing on SYFY on Saturday, September 1 at 10:45pm/9:45c. Viewers should stay tuned during the first two premieres of The Purge for the chance to win giveaways from the Purge Shopping Channel.
“After unveiling the massively successful Purge City at San Diego Comic-Con, we knew fans really wanted to immerse themselves into the content. Purge Shopping Channel was a natural extension of the satire and tongue-in-cheek experience we wanted to give them next,” said Alexandra Shapiro, executive vice president for Marketing and Digital for USA and SYFY. “Purge Shopping Channel continues the dynamic, in-world marketing build-up for the big television premiere.”
The Purge commences September 4 at 10/9c on USA Network. The premiere and finale episodes will be simulcast on SYFY.