Soaps TV News

B&B Launches New Licensing Initiative

B&B Appoints New Licensing Agent

The Bold and the Beautiful appoints new marketing firm to develop and license B&B and Forrester Creations merchandise.

Announced yesterday by Keith Garde, President of Celebrity Services, PAID, Inc., The Bold and the Beautiful along with PAID, Inc. have appointed Stone America LLC to develop and license The Bold and the Beautiful and Forrester Creations merchandise, including home, apparel, and beauty products.

“This licensing program will extend the television viewing experience into the lives of our viewers in an authentic, fun and exciting way,” said Bradley Bell, Executive Producer and Head Writer of The Bold and the Beautiful. “We’re excited to work with PAID and Stone America to provide new products and fresh experiences for our worldwide fan base.”

The CBS Emmy winning daytime drama has focused on the lives of Beverly Hill fashion industry for the past 23 years and it has captured 35 million viewers a day in over 100 countries. “The Bold and the Beautiful imprimatur has become recognized worldwide. To be able to capitalize on that recognition by launching a strategically coordinated fashion lifestyle program at retail will surely be a success at all levels,” said Rob Stone, President of Stone America Licensing, which is one of the nation’s leading licensing and marketing firms.

“We’re at a decisive turning point in the implementation and monetization of PAID, Inc.’s plan for the expansion of the The Bold and the Beautiful brand,” said Frank Cimler, Esq. and Keith Garde of the PAID, Inc..

PAID is also working closely with the CBS soap on the development of keeping fans connected and to support the series, including fan events and outreach for its stars, as well as coordinating the strategic direction of the daytime series’ website and other social media initiatives.

Fans can register on www.BoldAndBeautiful.com to receive news and automatic updates as new services, interactive events and licensing programs are announced.