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ABC continues to set the industry standard for creative ingenuity, strong viewer retention and ratings success in primetime, delivering the No. 1 comedy (“Modern Family”), No. 1 drama (“Grey’s Anatomy”) and No. 1 freshman drama (“Once Upon a Time”) this season in the key Adult 18-49 demographic. Building on its momentum from the 2011-2012 season, Paul Lee, president, ABC Entertainment Group, shared ABC’s plans for next season and presented the network’s 2012-2013 Fall schedule before the advertising and media communities this afternoon at Lincoln Center’s Avery Fisher Hall.
Via Press Release:
New series for the 2012-13 season are “666 Park Avenue,” “The Family Tools,” “How to Live with your Parents (For the Rest of Your Life),” “Last Resort,” “Malibu Country,” “Mistresses,” “Nashville,” “The Neighbors,” “Red Widow” and “Zero Hour.”
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“America’s Funniest Home Videos,” “The Bachelor,” “Body of Proof,” “Castle,” “Dancing with the Stars,” “Don’t Trust the B— in Apartment 23,” “Grey’s Anatomy,” “Happy Endings,” “Last Man Standing,” “The Middle,” “Modern Family,” “Once Upon a Time,” “Primetime: What Would You Do?,” “Private Practice,” “Revenge,” “Scandal,” “Shark Tank,” “Suburgatory,” “20/20” and “Wife Swap” Will Return
“We are using the success we achieved last season as a strong foundation to launch some more great shows this time around,” said Lee. “Last year was about stability and ambition, this year is about growth and continuing momentum, with strong programming that will stake ABC’s claim on more nights as the home of quality entertainment.”
A solid mix of promising new series and returning hits is what drove ABC to strong results in the 2011-12 Season. Season to date among Adults 18-49, ABC claims TV’s No. 1 comedy/scripted series (“Modern Family”), the No. 1 drama (“Grey’s Anatomy”) and the No. 1 freshman drama (“Once Upon a Time”). Led by Emmy-winning “Modern Family,” ABC’s 2-hour Wednesday night comedy block continues to connect with audiences, posting its 2nd straight year of growth with viewers (+3%) and young adults (+6%). In addition, ABC is the only network up during the 10 o’clock hour on Monday-Friday as lead-in to affiliates’ late-local newscasts with Total Viewers (+8%) and Adults 25-54 (+7%).
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