'The Bold and the Beautiful' TV app debuts from adRise

The Bold and the Beautiful is teaming up with adRise developers to give viewers a new way to watch classic episodes of the soap.

 adRise has developed The Bold and the Beautiful TV app, which showcases 75 of the series’ most memorable episodes. The app, now available on Roku set-top boxes, includes three collections of fan favorite episodes: “Most Shocking Moments”, “Catfights and Brawls” and “Best of Ridge, Brooke and Taylor.”

The soap, which has been on the air for over two decades, is hoping that offering fan-favorite, classic episodes of the series as a TV app will rekindle interest among former viewers of the series and engage new viewers to bring additional audiences in to the current season that is being broadcast daily on CBS.

“Viewers have responded enthusiastically, saying they hope to see more,” adRise executive Thomas Ahn Hicks said in a press release. “Our initial data indicates there is a passionate viewing audience for The Bold and the Beautiful. Viewers typically watch all the episodes once they have viewed a few of them.”

The app is free and viewers can simply install it on their Connected TV devices, just like they would install an app on their iPhone or iPad. Once installed, they can watch each episode on their large screen TV for free with sponsored ads. adRise plans to deploy the app to all of the major Internet-connected TV devices such as TVs, Bluray players, set-top boxes, game consoles, and iPad and Android tablets later this year.

The Bold and the Beautiful, a Bell-Phillip Television production, airs weekdays at 1:30 p.m. EST and 12:30 p.m. PST on CBS.