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‘Days of our Lives’ Hits Two-Year Ratings High in Key Demos

Days of our Lives logo courtesy NBC

Days of our Lives” has generated its top week in women 18-49 viewers since November 2011, according to “live plus same day” viewing figures for the week of Dec. 2-6 from Nielsen Media Research.

Check out the full press release from NBC below, which includes highlights Days of our Lives’ recent ratings growth

Season to Date, ‘Days’ Is Up 13% in Both the Women 18-49 and 25-54
Demos and Up 9% in Total Viewers

For the week of Dec. 2-6, “Days of our Lives” averaged a 1.0 rating, 7 share among women 18-49 and a 0.7 rating among women 18-34, to tie for #5 among network daytime series in the women 18-49 demographic and tie for #4 in the women 18-34 race.

“Days of our Lives” matched its highest women 18-49 and 18-34 rating in two years (since the week of Nov. 21-25, 2011) and delivered its biggest women 18-49 audience (659,000) since that same week of Nov. 21-25, 2011 (703,000).

For last week versus the same week one year earlier, “Days of our Lives” was up 55% in the women 18-34 category (243,000 vs. 157,000), up 31% in the women 18-49 demographic (659,000 vs. 504,000), up 25% in the women 25-54 race (774,000 vs. 621,000) and up 18% in total viewers (2.7 million vs. 2.3 million).

Season to date, “Days of our Lives” is tied for #3 in the women 18-49 category and tied for #5 in the women 18-34 demo. For the season to date, “Days of our Lives” is up 7% in the women 18-34 category (219,000 vs. 205,000), up 13% in the women 18-49 race (689,000 vs. 612,000), up 13% in the women 25-54 demo (844,000 vs. 747,000) and up 9% in total viewers (2.8 million vs. 2.6 million).

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

Ryan White-Nobles
Ryan White-Nobles is Editor-in-Chief of TV Source Magazine. He's began covering entertainment and soap operas in 2005. In 2009 he co-launched Soap Opera Source, and led the TV Source rebrand in 2012. He's a natural #Heel who loves a spirited debate and probably watches too much TV. Follow him on Twitter at @SourceRyan to discuss all things TV, soaps, sports, wrestling and pop culture.

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