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NBC Renews ‘Days of our Lives’ For Two Years; Will Air Through 2016

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Days of our Lives logo courtesy NBC

NBC has extended its long-running daytime drama “Days of our Lives” for an additional two years, taking the show through September 2016.  ‘Days’ will celebrate its 50th year on television in November 2015, continuing its tradition of passion, intrigue and adventure and cementing its place in television history.
The extension was announced today by Jennifer Salke, President, NBC Entertainment.

“‘Days of our Lives’ continues to be a fan favorite for the daytime audience and we are thrilled to keep it going through its 50th season,” said Salke. “‘Days’ has shown year-to-year increases in key female demographics and remains both relevant and fresh creatively due to the hard work of the producers, writers, cast and crew who have worked tirelessly to make ‘Days’ the ratings success it is today.

“Having won the Emmy Award for Outstanding Daytime Drama, “Days of our Lives” continues to deliver on its legacy of quality storytelling,” said Steve Kent, Senior EVP, Programming, Sony Pictures Television. “We appreciate NBC’s continued support and are excited to celebrate the show’s 50thanniversary with our generations of dedicated fans.”

“We are thrilled to continue being a part of the NBC family and to have the support of our incredible network and studio executives who work tirelessly to allow us to continue telling our stories and share the ‘Days’ legacy with our devoted family of  fans,” said Ken Corday, executive producer “Days of our Lives.”

“Days of our Lives” currently is delivering its best season in women 18-49 viewers in three years and biggest season in total viewers in four years. Executive producer Ken Corday follows in the tradition of his parents, Betty and Ted Corday, who co-created “Days of our Lives” and helmed the series for many years. “Days” (Monday-Friday, 1-2 p.m. ET) first premiered as a half-hour drama in 1965 and expanded to an hour 10 years later.

In its 48-plus years, “Days of our Lives” has garnered 232 Daytime Emmy nominations and 36 wins, including a recent Emmy win for Outstanding Daytime Drama.  The show’s success derives from its consistent commitment to excellence in writing and storytelling — supported by a diverse ensemble of performers — and an uncanny knack for anticipating viewer interests.   “Days” is set in the fictitious Midwestern town of Salem. The core families are the Bradys, the Hortons and the DiMeras. The multi-layered storylines involve elements of romance, adventure, mystery, comedy and drama.

“Days of our Lives” is produced by Corday Productions Inc. in association with Sony Pictures Television.  Corday is executive producer with co-executive producers Greg Meng and Lisa De Cazotte. Gary Tomlin and Christopher Whitesell are the head writers.

Ryan White-Nobles
Ryan White-Nobles is Editor-in-Chief of TV Source Magazine. He's began covering entertainment and soap operas in 2005. In 2009 he co-launched Soap Opera Source, and led the TV Source rebrand in 2012. He's a natural #Heel who loves a spirited debate and probably watches too much TV. Follow him on Twitter at @SourceRyan to discuss all things TV, soaps, sports, wrestling and pop culture.

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3 Comments

  1. […] CBS and NBC issuing renewals for its daytime soap operas, many have wondered ABC would announce news about […]

  2. […] of our Lives as Eve Donovan! Coming off an Emmy win for Outstanding Drama Series and a two-year renewal, Days of our Lives plans to keep the momentum going by injecting new life into the canvas! Earlier […]

  3. Michael Logan ‏@TVGMLogan
    DONE DEAL? I’m hearing it’s OFFICIAL! @KassieDePaiva @nbcdays @DaysofourLives #DOOL #Days #daysofourlives
    https://twitter.com/TVGMLogan/status/426126461213216768

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