‘Days of our Lives’ Ratings Hit 16-Month High in Key Demo

Photo Credit: NBC


Days of our Lives rises to its top Women 18-34 rating since June 2014 for the week of October 5-9, 2015. Series grows week to week in Women 18-49 for the third consecutive week.

Via Press Release:

“Days of our Lives” has delivered its top-rated week among women 18-34 in 16 months, averaging a 0.50 rating in that demographic for the week of Oct. 5-9. It’s the show’s highest score in that category since June 2014, according to “live plus same day” viewing figures from Nielsen Media Research.

For the week, “Days” averaged a 0.73 rating, 6 share in the women 18-49 demographic and a 0.50 rating in the women 18-34 race, to rank #7 among network daytime series in women 18-49 and #3 in women 18-34.

Week to week, “Days of our Lives” was up +6% in women 18-49 (0.73 vs. 0.69 for the week of Sept. 28-Oct. 2) and +35% in women 18-34 (0.50 vs. 0.37).

“Days of our Lives” earned its highest women 18-49 rating since the week of Sept. 7-11 (0.80) and scored its highest women 18-34 rating since June 2-6, 2014 (0.50).

For a third week in a row, “Days of our Lives” grew week to week in women 18-49 rating (0.73 vs. a 0.69 for Sept. 28-Oct. 2 vs. a 0.68 for Sept. 21-25 and a 0.67 for Sept. 14-18). Last week also saw “Days” increase week to week for a second week in a row in women 18-49 (0.50 vs. 0.37 vs. 0.35)

In “most current” results for the 2015-16 season thus far, “Days of our Lives” is tied for #6 among network daytime series in the women 18-49 category and ranks #6 outright in the women 18-34 demo.

Photo Credit: NBC

Ryan White-Nobles
Ryan White-Nobles is Editor-in-Chief of TV Source Magazine. He's began covering entertainment and soap operas in 2005. In 2009 he co-launched Soap Opera Source, and led the TV Source rebrand in 2012. He's a natural #Heel who loves a spirited debate and probably watches too much TV. Follow him on Twitter at @SourceRyan to discuss all things TV, soaps, sports, wrestling and pop culture.

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