Celebrity-approved eyewear brand Privé Revaux has announced its new capsule collection and campaign in collaboration with Riverdale actress Madelaine Petsch. Available for purchase on April 9, the Privé Revaux X Madelaine collection will offer limited-edition, colorful styles, each selected and developed by the Riverdale star.
“I am beyond excited to share these meticulously and personally curated sunglasses with everyone! I have been obsessed with sunglasses for a very, very long time, so it was a natural fit for me to partner with Privé Revaux on my own collection. I spent a lot of time on the details of these pairs and I am so very proud of them!” said Petch.
The Privé Revaux X Madelaine collection features five designs, all representative of Madelaine’s bold style:
- Street—retro round frames
- Candy—small colorful lenses
- Mister—oversized cat eye
- Rogue—modern aviator
- Clique—classic square sunglasses
The best part? They’re super affordable, retailing for only $29.95 per pair.
The campaign shoot with Madelaine took place at a private estate with panoramic views overlooking the Los Angeles mountainscape; photographed by Rachel Felling, styled by Adena Rohatiner, with makeup by Elie Maaloud and hair by Michael Kanyon. The playful and lively atmosphere garnered eight vibrant looks, showcasing the five styles in Madelaine’s handpicked collection.