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‘Days of our Lives’ Matches Its Biggest Women 18-49 Viewership in 18 Months

Photo: NBC

NBC’s Days of our Lives equaled its biggest women 18-49 audience in 18 months and set an 11-week high in total viewers, according to “live plus same day” viewing figures for the week of May 20-24 from Nielsen Media Research.

Via Press release:

For the Week of May 20-24, ‘Days’ Jumps vs. the Same Week Last Year by 32 Percent in the Women 18-49 Demo and 34 Percent in the Women 25-54 Category

For the week, “Days of our Lives” averaged a 1.0 rating, 6 share among women 18-49 and a 0.6 rating among women 18-34, tying it for #4 among network daytime series in the women 18-49 demographic and tying it for #3 in the women 18-34 race.

“Days” equaled its biggest women 18-49 audience (634,000) since the week of November 21-25, 2011 (703,000). “Days” also averaged 634,000 women 18-49 during the week of January 14-19, 2013. In total viewers, “Days'” 2.513 million persons for the week was the show’s biggest overall audience since the week of March 4-8 (2.563 million).

For the week versus the same week last year, “Days of our Lives” was up 14 percent in the women 18-34 race (200,000 vs. 175,000), up 32 percent in the women 18-49 demographic (634,000 vs. 480,000), up 34 percent in the women 25-54 race (788,000 vs. 590,000) and up 10 percent in total viewers (2.513 million vs. 2.294 million).

For the second quarter to date, “Days of our Lives” is up 3 percent in the women 18-49 category (632,000 vs. 611,000), up 8 percent in the women 25-54 demo (807,000 vs. 748,000) and up 3 percent in total viewers (2.6 million vs. 2.5 million).

Season to date, “Days of our Lives” is tied for #4 in the women 18-49 category and tied for #3 in the women 18-34 demo. Season to date, “Days” is up 2 percent in total viewers (2.7 million vs. 2.6 million).

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

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Ryan White-Nobles

Ryan White-Nobles is Editor-in-Chief of TVSource Magazine. He's a natural #Heel who loves a spirited debate and probably watches too much TV. Follow him on Twitter at @SourceRyan to discuss all things TV, soaps, sports, wrestling and pop culture.

3 Comments

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  • I think all in all soaps are becoming more relevant. The Prospect Park lawsuit, the launch of AMC and OLTL, and GH 50th have put soaps into mainstream media. As a die-hard soap fan I hate to admit this, but we have been out of mainstream for quite some time, IMO. I think all of these events have reminded previous fans of the shows they used to love and raised curiosity in some who may have never watched before. Not long ago many feared soaps would soon be a thing of the past, but I think ratings show we, soap fans, are resilient and we are here for the long haul!

  • Don’t leave out the over 54 age group, we love James and Allison. We have waited 7 long years and are so happy the most wonderful love story ever is just getting started on day time drama! Think I might have to live to be 120 to see where these two take us with their extraordinary acting. Thanks writers for giving us EJami!!!

  • I watch Days of our Lives because of the love story of Will and Sonny. They are my favorite couple on the show.