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‘Days of our Lives’ Soars to Two Year Ratings High

Photo: NBC

“Days of our Lives” has attracted its biggest women 18-49 audience in 18 months and generated its top total-viewer result in more than two years, according to “live plus same day” viewing figures for the week of May 27-31 from Nielsen Media Research.

For the week, “Days of our Lives” averaged a 1.0 rating, 7 share among women 18-49 and a 0.6 rating among women 18-34, tying it for #4 among network daytime series in the women 18-49 demographic and tying it for #3 in the women 18-34 race. Note that Monday results are excluded from the week’s averages due to the Memorial Day holiday.

“Days” generated its biggest women 18-49 audience (645,000) in the last 18 months (since the week of November 21-25, 2011, 703,000). In total viewers, “Days'” 2.827 million persons last week was the show’s biggest overall audience in more than two years (since the week of January 31-February 4, 2011, 3.030 million).

For the week versus the same week last year, “Days of our Lives” was up 21% in the women 18-34 race (193,000 vs. 160,000), up 28% in the women 18-49 demographic (645,000 vs. 504,000), up 34% in the women 25-54 race (824,000 vs. 616,000) and up 18% in total viewers (2.8 million vs. 2.4 million).

For the second quarter to date, “Days of our Lives” is up 6% in the women 18-49 category (644,000 vs. 609,000), up 10% in the women 25-54 demo (822,000 vs. 745,000) and up 5% in total viewers (2.6 million vs. 2.5 million).

Season to date, “Days of our Lives” is tied for #4 in the women 18-49 category and tied for #3 in the women 18-34 demo. Season to date, “Days” is up 3% in total viewers (2.7 million vs. 2.6 million).

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day

Ryan White-Nobles
Ryan White-Nobles is Editor-in-Chief of TV Source Magazine. He's began covering entertainment and soap operas in 2005. In 2009 he co-launched Soap Opera Source, and led the TV Source rebrand in 2012. He's a natural #Heel who loves a spirited debate and probably watches too much TV. Follow him on Twitter at @SourceRyan to discuss all things TV, soaps, sports, wrestling and pop culture.

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  1. Congratulations Days > the cast, the crew, etc.!! Keep up the good work!! I hate week-ends and pre-emps, when Days is not on. I go into withdrawal and it’s PAINFUL!. I just love the show and the storyline lately has been exceptional!! Best to you all and looking forward to Monday.

  2. **holier-then-thou** **watch**

  3. How the hell would you know? Just because you don’t like them, don’t think the universe revolves around your ass. Not everybody feels the same way your holier-thou-then butt does. Case in point; I watched specifically for Ejami. So, bite me.

  4. Good storytelling is the MAIN reason for the ratings increase…..not no damn ejami..

  5. Wow as you can see the ratings are way higher than last week or last year and these characters arent on every day will and sonny come on like 2 days a week if anybody is on everyday it will be Sami and Ej. I agree with you about Dannifer but Brady,Kristen,Will,and Sonny are great actors and everybody like them and as you can see by the ratings people like this week so obvisouly they were doing something right. They got this great news and you just used this to put people down and if you would know EJ and Sami come way more than Will and Sonny.

  6. Days keep doing what you are doing cause you are knocking it out of the park and you cant make everybody happy but you have made majority of everybody happy as you can see by the ratings. Keep doing what your doing cause right now your the best soap on air.
    GO DAYS!!!

  7. The storylines can be better and definitely more balanced. Yes I love all the characters on the show, but I am getting tired of constantly seeing the same ones day after day with the boring thing while I am more interested in other storylines.Right now if I had my way I would send Jennifer/Daniel/Abby/JJ, Gabi/Will/Sonny, and Brady/Kristen on at least a two week to a month vacation. While they are gone, I really don’t think I would miss them at all.

    Yes I really hate to say that, but there are times that I literally role my eyes and wonder why are they on again. If Days can do a more balancing act of current cast, which they are bad at, instead of adding more and making it worse than I think the rating will be actually higher. I know I would tend to watch more.

  8. That’s what we like to see!=) Congrats to Days!!

  9. Congrats to all of the Day cast! Got to love EJAMI and Wilson, thank you writers! The huge fan base just can not get enough of these two hot couples.

  10. This is fantastic news! The show as been doing a phenomenal job with its story telling lately! Ejami and Wilson are BRINGING IT despite a few scorned viewers threatening to “boycott”. Just because you hate something, doesn’t mean the General Audience does and ratings prove that. Way to go Days! More Ejami and Wilson, please!

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