CBS made headlines during the Television Critics Association by announcing the renewal of its entire CBS daytime lineup – soap operas The Young and the Restless and The Bold and the Beautiful, chat fest The Talk, and game shows The Price is Right and Let’s Make a Deal through the 2014-2015 season.
Nina Tassler, President of CBS Entertainment made the announcing during the annual winter TCA event. The renewal of CBS’s daytime lineup should come as no surprise, given its ratings success. Ratings for long-running soap operas The Young and the Restless and The Bold and the Beautiful are up 9 percent and 14 percent in total viewers, respectively. With this announcement, The Young and the Restless’ multi-year renewal will take it through the 2017 season. The Bold and the Beautiful will air through 2015.
“The return of all five of our CBS Daytime shows is a credit to the collaborative spirit of the casts, crews and staff who work tirelessly to make their creative vision come to life,” said Angelica McDaniel, Senior Vice President, CBS Daytime. “A special thank you goes out tour loyal fans for watching and for making us #1 in daytime.”
The Talk continues to carve out a niche in a crowded talk show landscape, averaging 2.8 million viewers and boasting a 19 percent increase in total viewers versus last year.
“A special thank you to our loyal fans for watching and for making us #1 in daytime,” wrote McDaniel on Twitter, shortly after the announcement.
The full press release is below:[textblock style=”7″]CBS RENEWS ITS ENTIRE DAYTIME LINEUP FOR THE 2014-2015 SEASON
“Let’s Make a Deal,” “The Price is Right,” “The Young and the Restless,” “The Bold and the Beautiful” and “The Talk” All Set to Return
The Top-Rated Lineup In Daytime For 27 Years Is Delivering Audience Growth Across the Schedule
CBS, the top-rated network in daytime with audience growth across the daypart, has renewed its entire daytime schedule for the 2014-2015 season.
Set to return next season are LET’S MAKE A DEAL, which is growing double-digit percentages in key demos; THE PRICE IS RIGHT, daytime television’s most-watched program; THE YOUNG AND THE RESTLESS, the #1 daytime drama for 25 consecutive years, which received a multi-year pickup through the 2017 season; THE BOLD AND THE BEAUTIFUL, the most-watched dramatic serial in the world; and THE TALK, which recently delivered its best-ever fourth quarter in viewers and women 25-54.
“The return of all five of our CBS Daytime shows is a credit to the collaborative spirit of the casts, crews and staff who work tirelessly to make their creative vision come to life,” said Angelica McDaniel, Senior Vice President, CBS Daytime. “A special thank you goes out to our loyal fans for watching and for making us #1 in daytime.”
LET’S MAKE A DEAL, with host Wayne Brady, will return for season six. LET’S MAKE A DEAL 1 is averaging 2.97 million viewers, up +19%; up 13% with in women 25-54 with 0.9/06; and up 17% in women 18-49 with 0.7/05. LET’S MAKE A DEAL 2 is averaging 3.44 million viewers, up +18%; up 11% with women 25-54 with 1.0/07; and up 14% with women 18-49, scoring 0.8/05.
THE PRICE IS RIGHT, daytime television’s most-watched program, hosted by Drew Carey, is up 14%, with an average of 4.87 million viewers (PRICE IS RIGHT 1); up 8% in women 25-54, with 1.3/08; and up 13% in women 18-49, with 0.9/06. PRICE IS RIGHT 2 is up 10% with an average of 5.68 million viewers; up 7% in women 25-54, with 1.5/09; and scoring 1.0/06 in women 18-49, even with a year ago.
THE YOUNG AND THE RESTLESS, which has been the #1 daytime drama for 25 consecutive years, is averaging 5.17 million viewers, up +9%, and averaging 2.1/13 in women 25-54 and 1.4/09 in women 18-49, both matching a year ago.
THE BOLD AND THE BEAUTIFUL is averaging 3.90 million viewers, up +14% from last season. It is also up +7% in women 25-54 (1.6/09) and matches last year in women 18-49 (1.1/07). This March, THE BOLD AND THE BEAUTIFUL will celebrate its 27th anniversary. In 2011, it received its third consecutive Emmy® Award for “Outstanding Daytime Drama Series”.
This season, THE TALK is averaging 2.77 million viewers, up +19% from last year; 1.1/06 in women 25-54, up +10%; and is even in women 18-49 (0.7/04). In 2012 and 2013, THE TALK was nominated for a Daytime Emmy Award for Outstanding Talk Show.
LET’S MAKE A DEAL is hosted by Wayne Brady. Produced by FremantleMedia North America, LET’S MAKE A DEAL is broadcast weekdays (check local listings) on the CBS Television Network. Mike Richards, Dan Funk and Jennifer Mullin are executive producers.
THE PRICE IS RIGHT is hosted by Drew Carey. Produced by FremantleMedia North America, THE PRICE IS RIGHT is broadcast weekdays (11:00 AM-12:00 Noon, ET; 10:00-11:00 AM, PT) on the CBS Television Network. Mike Richards and Jennifer Mullin are executive producers.
THE YOUNG AND THE RESTLESS has been the #1-rated daytime drama for 25 years. The show is broadcast weekdays (12:30-1:30 PM, ET; 11:00 AM-12:00 Noon, PT) on the CBS Television Network and is produced by Bell Dramatic Serial Company, in association with Sony Pictures Television.
THE BOLD AND THE BEAUTIFUL is a Bell-Phillip Television production, broadcast weekdays (1:30 PM-2:00 PM, ET; 12:30-1:00 PM, PT) on the CBS Television Network.
THE TALK, broadcast weekdays (2:00 PM, ET/1:00 PM, PT/CT), features a panel of well-known news and entertainment personalities who examine current events, pop culture, contemporary issues, family, celebrity and the trending topics of the day. The daily one-hour series is co-hosted by Julie Chen, Sara Gilbert, Sharon Osbourne, Aisha Tyler and Sheryl Underwood. The show was developed by Gilbert, who also serves as executive producer along with executive producer John Redmann.
CBS Daytime is up +14% in viewers, +8% in women 25-54 and +11% in women 18-49 compared to last season.
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