CBS Daytime Hits Ratings Milestone

CBS Daytime continues to be ahead of the pack!  The network’s lineup has garnered a number one standing in the ratings this spring. The Young and the Restless, The Price Is Right, The Bold and the Beautiful, Let’s Make a Deal and The Talk all reached ratings milestones during the second quarter.

For the first time ever, The Talk had a quarterly finish as the number one daytime chatfest in both total viewers categories as well as women 18-49 (413,000 vs. 396,000), according to Nielsen estimates for the March 30-June 26 ratings period.  The daytime talker moved ahead of ABC’s The View in both total viewers (2.54 million vs. 2.52 million) and women 25-54 (549,000 vs. 505,000). Unlike The ViewThe Talk has benefitted by largely avoiding significant changeover that its rival has gone through.

CBS’s game shows both also showed ratings gains. Let’s Make a Deal delivered its largest second-quarter audience (3.30 million) since its premiere in 2009, growing 10% year-over-year and was also up from last year by 5% in both women 25-54 (to 561,000) and women 18-49 (to 431,000). The Price is Right averaged 5.06 million viewers, up 2% vs. last year. The long-running game show’s first half drew its largest second quarter audience in 11 years (4.71 million) and its second half hit an eight-year high (5.41 million).

And in soap news, The Young and the Restless moved ahead of The Price is Right as the most-watched daytime program (5.16 million), growing 7% from last year for its largest second-quarter audience in five years. The daytime serial’s gain in viewership can be contributed to a spike in younger viewers. It is up from last year by 16% in women 18-34 (to 238,000) and 14% in women 18-49 (to 922,000). It’s sister soap The Bold and the Beautiful had its biggest second quarter audience since 2006, averaging 3.95 million viewers and rising 5% from last year. It was up from last year in both women 18-49 (to 666,000) and women 25-54 (to 939,000).

In total, CBS Daytime’s lineup averaged 4.02 million total viewers and 593,000 women 18-49 for the second quarter, up 5% and 6% respectively vs. last year. Below are the most current Neilsen estimates for the top daytime programs for spring of 2015.

Top Daytime Programs For Second Quarter of 2015
(March 30-June 28, 2015)

Women 18-49
1. The Young and the Restless (CBS), 922,000
2. The Bold and the Beautiful (CBS), 666,000
3. General Hospital (ABC), 645,000
4. The Price Is Right (CBS), 567,000
5. Today-9 a.m. (NBC), 566,000

Women 25-54
1. The Young and the Restless (CBS), 1.25 million
2. The Bold and the Beautiful (CBS), 939,000
3. General Hospital (ABC), 859,000
4. The Price Is Right (CBS), 736,000
5. Today-9 a.m. (NBC), 693,000

Total Viewers
1. The Young and the Restless (CBS), 5.16 million
2. The Price Is Right (CBS), 5.06 million
3. The Bold and the Beautiful (CBS), 3.95 million
4. Let’s Make a Deal (CBS), 3.30 million
5. General Hospital (ABC), 3.24 million

Photo courtesy of CBS.