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Anticipating the Return of ‘The 100’? Here’s How You Can #PromoteThe100

Photo Credit: The CW

There’s nothing like a passionate fanbase and there’s no doubt that fans of The CW’s The 100 are one of the most dedicated groups out there. Twitter trends are planned, binge watches on Netflix are organized, polls are divided and conquered; it seems there’s nothing this group won’t do to get more people watching their show and striving to get it the attention it deserves.

The 100 is a show that has something for everyone: drama, action, familial relationships, open sexuality, romance, suspense, horror, survival. It is arguably The CW’s best show currently airing, and it has a story that consistently pushes boundaries. It’s no wonder fans have latched on and don’t want to let go. It should come as no surprise that they’ve taken matters into their own hands to demand that it gets the same recognition as every other show the network has. The hashtag #PromoteThe100 was born from a long hiatus and fandom-fueled boredom, and it’s been something tangible to give fans something to hold onto and helps spread positivity in hopes of getting just a nugget of news, specifically a season five premiere date.

With newer network shows such as Riverdale, Black Lightning, and Life Sentence getting the majority of The CW’s attention and advertising (not to mention already established powerhouses like Supergirl, Arrow, and The Flash), it falls to the fans of The 100 to spread the word about it. And spread it they do.

Creator and showrunner Jason Rothenberg took an extended hiatus from social media in March 2016 and has only recently made his return to the twitter platform. With his return, he has made it clear that fan efforts are not in vain and they’re being heard loud and clear. To pump up fans, he’s made a series of tweets releasing snippets of The 100 season five trailer in screenshots, his latest one revealing that, unfortunately, it won’t be released anytime soon.

According to co-executive producer and writer Aaron Ginsburg the trailer will not be released until they get their official premiere date from The CW. A lot of factors will go into determining if The 100 will be back before April or May of 2018, mainly if The CW will air new content during the 2018 Winter Olympics, or if an almost month-long Olympic hiatus will push all of their shows back significantly.

Alas, fellow fans, it seems we’re on our own for just a little while longer. In the meantime, make sure you follow some pretty basic steps to help promote the show during our extended hiatus:

Use the show’s official hashtag: #The100. This one is so important, not just as a way for fellow fans to find you, but also for the network to track chatter amongst fans. The more chatter in the hashtags, the better we all are. #PromoteThe100 and #The100SeasonFive are also good ones to use.

Streaming: The 100 doesn’t get a lot of attention in live viewers but, fortunately for us, live viewership means less and less to The CW and, frankly, if you’re not part of a Nielsen household it doesn’t matter much anyway.  It’s all about streaming.  You can find the show on Netflix, Amazon, and the official CW website. Settle in with some popcorn and binge.

Word of mouth: Honestly? Just keep doing what you’re doing. Keep talking about the show, keep loving it, keep using your passion in a positive way to bring more recognition to a show that deserves it. Season five is a go and season six depends on us-also tweeted by Jason Rothenberg.

This fanbase is strong and passionate and I have no doubt that they’ll use their creativity and edge to make themselves heard even more and ensure the future of the show for at least another season or two. So to all of the poll voters, the flyer makers, the obsessive tweeters, the fanart and video makers, this one is for you. You all work hard and some of your fan promo has helped make this show the success it already is.

Thank you for continuing to #PromoteThe100.

About the author

Heather Mason

Heather Mason joined the TV Source Magazine team in December 2017 with plans to cover The CW's 100.