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Early Renewals For Five CW Series including ‘Vampire Diaries,’ ‘Gossip Girl,’ ‘90210’


The CW has announced five early pickups for the 2010-2011 season today: The Vampire Diaries, 90210, Supernatural, America’s Next Top Model and Gossip Girl.


The CW has announced early pickups to five series for the 2010-2011 season today. A second season of freshman hit The Vampire Diaries was a no-brainer. Kevin Williamson’s return to teen drama is the CW’s most-watched show, averaging a solid 4.6 million viewers and it is the network’s number one show among adults 18-34. The network has also renewed cult hit Supernatural, which has improved over last season among women and adults (18-34), which is relatively unheard of for a fifth-year show. Also receiving early pickups were sophomore drama 90210, which nearly doubles its women 18-34 live-only ratings once live+7 data is factored in. Wednesday reality staple America’s Next Top Model will also be back for cycles 15 and 16. Was it really 13 cycles ago that aspiring model Shandi was getting randy in the hot tub with those male models while her boyfriend back home sat twiddling his thumbs? ANTM continues to rank second in the competitive Wednesday 8:00 p.m. hour among young women 18-34 (3.4/10).

The CW solidified one half of its Monday night lineup in renewing the much buzzed about Gossip Girl, which is the CW’s number one show among its target demographic audience of women 18-34. However, Gossip Girl‘s higher rated lead-in, One Tree Hill, has not been picked up. Rumor has it that contract negotiations between the show and the network have been messy. If the CW fails to renew the veteran drama, cable network SOAPnet has the option to pick it up. SOAPnet already airs One Tree Hill in syndication. It will be interesting to see if SOAPnet picks up the show. Sure, budgets will be cut, but they will if it remains on the CW. SOAPnet, who already supplies half of the production budget for Being Erica would then have the option of running an original programming night like they did with General Hospital: Night Shift and the Canadian hockey drama MVP.

Still awaiting pickups are freshman flop Melrose Place, Smallville, One Tree Hill and Life Unexpected. Of these four shows, One Tree Hill and Smallville have the best chance of getting picked up, though Life Unexpected may just the best little show you’re not watching.

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