Soaps TV News

‘Days of our Lives’ Premiere Week Generates Four-Year Ratings High

Photo: NBC

The climax of summer-long storylines helped catapult NBC’s Days of our Lives to its biggest week-one audience in four years, and best key demographic viewership in three. The ratings helped the series tie for #3 in the women 18-49 demographic for the week of September 23-27, 2013.

Via Press Release:


For the Opening Week of the 2013-14 Season, ‘Days’ Jumps 27% Above Last Year’s Women 18-49 Viewership and 47% Above Last Year With Women 18-34 Viewers

UNIVERSAL CITY, Calif. – October 3, 2013 – “Days of our Lives” has generated its largest premiere-week women 18-49 audience in three years and its top total-viewer result for week one of a new television season in more four years, according to “live plus same day” viewing figures for the week of Sept. 23-27 from Nielsen Media Research.

For the week, “Days of our Lives” averaged a 1.0 rating, 7 share among women 18-49 and a 0.6 rating among women 18-34, to tie for #3 among network daytime series in the women 18-49 demographic and tie for #4 in the women 18-34 race. “Days” matched its highest women 18-49 and women 18-34 ratings in 22 months (since the week of November 21-25, 2011).

“Days” delivered its biggest premiere-week women 18-49 audience (630,000) since 2010 and biggest overall audience for a first week of the new television season (2.626 million) since 2009.

For the week versus the same week last year, “Days of our Lives” was up 47% in the women 18-34 race (200,000 vs. 136,000), up 27% in the women 18-49 demographic (630,000 vs. 496,000), up 18% in the women 25-54 race (771,000 vs. 652,000) and up 8% in total viewers (2.6 million vs. 2.4 million).

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted.

About the author

Ryan White-Nobles

Ryan White-Nobles is Editor-in-Chief of TVSource Magazine. He's a natural #Heel who loves a spirited debate and probably watches too much TV. Follow him on Twitter at @SourceRyan to discuss all things TV, soaps, sports, wrestling and pop culture.


Click here to post a comment
  • Days is the best it has ever been and it shows! I believe that Ejami is why viewers are so happy with the show and constantly tuning in. For me Ejami is why I watch. If they are not together I’m back to GH.

  • Hope the Days powers to be are paying plenty of attention then. Obviously we viewers are happy with what we’re seeing on our screens. I have to say I think EJ, Sami, Ejami and Ejamily are a big part of that reason. We love Ejami, we want them together, we love them as a family, we want to see battling the odds and see them working as a united team. Ejami against the world AND…. we love EJAMI GREY! I reckon this new Ejami vs Stefano battle has enough story line potential in it to keep it interesting for years :)

    PS: I have missed lately though the Ejami and Wilson interaction and dynamics. They are great teams. I like how Will and EJs relationship has changed over the years and developed into one now of mutual respect.

  • I watch the show because of Will and Sonny. I wish they would get a good storyline again. I miss the love story aspect of their relationship. They seem more like best friends rather than lovers. Why can’t they go on a romantic date and have love scenes? Abby and Chad do. Sammy and EJ do. I miss that with WilSon.