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‘Days of our Lives’ Premiere Week Generates Four-Year Ratings High

Photo: NBC

The climax of summer-long storylines helped catapult NBC’s Days of our Lives to its biggest week-one audience in four years, and best key demographic viewership in three. The ratings helped the series tie for #3 in the women 18-49 demographic for the week of September 23-27, 2013.

Via Press Release:


For the Opening Week of the 2013-14 Season, ‘Days’ Jumps 27% Above Last Year’s Women 18-49 Viewership and 47% Above Last Year With Women 18-34 Viewers

UNIVERSAL CITY, Calif. – October 3, 2013 – “Days of our Lives” has generated its largest premiere-week women 18-49 audience in three years and its top total-viewer result for week one of a new television season in more four years, according to “live plus same day” viewing figures for the week of Sept. 23-27 from Nielsen Media Research.

For the week, “Days of our Lives” averaged a 1.0 rating, 7 share among women 18-49 and a 0.6 rating among women 18-34, to tie for #3 among network daytime series in the women 18-49 demographic and tie for #4 in the women 18-34 race. “Days” matched its highest women 18-49 and women 18-34 ratings in 22 months (since the week of November 21-25, 2011).

“Days” delivered its biggest premiere-week women 18-49 audience (630,000) since 2010 and biggest overall audience for a first week of the new television season (2.626 million) since 2009.

For the week versus the same week last year, “Days of our Lives” was up 47% in the women 18-34 race (200,000 vs. 136,000), up 27% in the women 18-49 demographic (630,000 vs. 496,000), up 18% in the women 25-54 race (771,000 vs. 652,000) and up 8% in total viewers (2.6 million vs. 2.4 million).

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted.

Ryan White-Nobles
Ryan White-Nobles is Editor-in-Chief of TV Source Magazine. He's began covering entertainment and soap operas in 2005. In 2009 he co-launched Soap Opera Source, and led the TV Source rebrand in 2012. He's a natural #Heel who loves a spirited debate and probably watches too much TV. Follow him on Twitter at @SourceRyan to discuss all things TV, soaps, sports, wrestling and pop culture.

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  1. Days is the best it has ever been and it shows! I believe that Ejami is why viewers are so happy with the show and constantly tuning in. For me Ejami is why I watch. If they are not together I’m back to GH.

  2. Hope the Days powers to be are paying plenty of attention then. Obviously we viewers are happy with what we’re seeing on our screens. I have to say I think EJ, Sami, Ejami and Ejamily are a big part of that reason. We love Ejami, we want them together, we love them as a family, we want to see battling the odds and see them working as a united team. Ejami against the world AND…. we love EJAMI GREY! I reckon this new Ejami vs Stefano battle has enough story line potential in it to keep it interesting for years :)

    PS: I have missed lately though the Ejami and Wilson interaction and dynamics. They are great teams. I like how Will and EJs relationship has changed over the years and developed into one now of mutual respect.

  3. I watch the show because of Will and Sonny. I wish they would get a good storyline again. I miss the love story aspect of their relationship. They seem more like best friends rather than lovers. Why can’t they go on a romantic date and have love scenes? Abby and Chad do. Sammy and EJ do. I miss that with WilSon.

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