Days of our Lives has more than its 50th anniversary to celebrate. According to “ live plus same day” viewing figures from Nielsen Media Research, Days has equaled a 34-week high in women 18-49 rating during the week of September 7-11 and equaled its top-rated week in the women 18-34 demographic in 49 weeks.
For the week of September 7-11, Days of our Lives averaged a 0.80 rating, 6 share among women 18-49 and 0.46 rating among women 18-34 to rank number four among network daytime series in both the women 18-49 demographic and the women 18-34 race. Note that Days was preempted on Monday for golf coverage.
Days of our Lives equaled its highest women 18-49 rating in eight months (since the week of January 12-16, 0.86) and matched its highest women 18-34 rating in nearly 12 months (since September 29-October 3, 2014, 0.47). For September 7-11 versus the prior week, Days jumped +11% in the women 18-49 category (0.80 vs. 0.72) and +28% in the women 18-34 demo (0.46 vs. 0.36).
For the season to date, Days of our Lives is seventh place in the women 18-49 category and in twelfth place in the women 18-34 demo.
Editor’s note: The uptick is ratings should come as no surprise to those who’ve been tuning into the long running serial drama. Days has made some major creative changes in preparation for their 50th anniversary and those changes have paid off. The soap has begun to reclaim it’s identity, along with its fanbase, by dialing up the romance with the return of super couples and bringing suspense with its popular serial killer trope. We at TVSource Magazine are happy to see the positive payoff.