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The CW Announces New Schedule for 2010-2011


The CW Announces Their New Schedule for 2010-2011

The CW announces their new program schedule for the season 2010-2011.

The CW announces their new Fall schedules which has 10 hours of original programming, including 2 new series. Popular favorites are returning as well as the premieres of Hellcats and Nikita.

On Thursday, The CW announced their new season schedule with advertisers, affiliates and national media in attendance at the Theater at Madison Square Garden. The announcement was made by Dawn Ostroff, President of Entertainment, The CW. Katy Perry wow’d the crowd when she opened the show with a few of her song selections.

“After just four short years as a network, The CW will premiere our strongest schedule ever this fall, with a combination of hit shows and exciting new series giving us all-original programming five nights a week for the first time,” said Ostroff.

“We’ve been growing this network one hit at a time and we’re poised for a great 2010-11 season. This year ‘The Vampire Diaries’ was a smash out of the box for us, and another freshman show, ‘Life Unexpected,’ also opened strong and began building an intense, loyal following. On the heels of breaking ‘Gossip Girl’ and ‘90210’ the last two seasons and the enduring popularity of ‘Smallville,’ ‘Supernatural,’ ‘One Tree Hill’ and ‘America’s Next Top Model,’ we had more strong program development and believe we have the goods once again with ‘Nikita’ and ‘Hellcats,’ two shows that are fun, fast and loud, and will enable us to make noise in the marketplace this fall. These hot new dramas will extend The CW brand and our hold on the coveted young female demographic, with international action-film star Jackie-Chan protégé Maggie Q starring as ‘Nikita,’ an empowered woman fighting for justice, and Ashley Tisdale of ‘High School Musical’ and Aly Michalka of ‘Bandslam’ in ‘Hellcats,’ a lively new series about a pre-law student whose life turns upside down when she joins the cheerleading team at a major Southern university.”

“Additionally, we’re excited about two new reality series coming to The CW. First up in summer 2010 will be original programming from ‘Plain Jane,’ with each week featuring a full-blown makeover for a young woman including a style transformation, new wardrobe and confidence-building assistance from the show’s host, British fashion expert, Louise Roe. Mid-season will feature ‘Shedding for the Wedding,'[working title] where ten overweight engaged couples will compete for the wedding of their dreams. In addition to this powerful fall schedule, you can expect more news on original programming for next season down the line as we continue to grow our business. We’re also as committed as ever to utilizing online, social media and new technologies to attract ‘Generation Digital,’ the passionate and highly engaged young viewers who get their CW fix whenever and wherever they want it.”

The new CW program schedule is as follows:

Monday Night

8:00-9:00 p.m. – 90210 (new night for 90210)

9:00-10:00 p.m. – Gossip Girl

Tuesday Night

8:00-9:00 p.m. – One Tree Hill (new night for OTH)

9:00-10:00 p.m. – Life Unexpected (new night for LU)

Wednesday Night

8:00-9:00 p.m. – America’s Next Top Model

9:00-10:00 p.m. – Hellcats (new series)

Hellcats is a pumped-up drama about a young pre-law student (Aly Michalka, “Bandslam”) whose world is turned upside-down when she loses her scholarship and has to join the college’s competitive cheerleading squad. This fun, energetic series is a behind-the-scenes look at the drama, politics and pressure surrounding the football program at a Southern university. Ashley Tisdale (“High School Musical”) also stars as a young woman who is totally committed to the cheerleading squad to realize her dreams.

Thursday Night

8:00-9:00 p.m. – The Vampire Diaries

9:00-10:00 p.m. – Nikita (new series)

Nikita stars international action-film star and martial arts expert Maggie Q (“Mission Impossible III”) in the title role as a spy and assassin for a top secret U.S. government agency, who rebels against the system that created her and will stop at nothing to bring their powerful operation to an end. Shane West (“E.R.”) and Lyndsy Fonseca (“Kick Ass”) also star.

Friday Night

8:00-9:00 p.m. – Smallville

9:00-10:00 p.m. – Supernatural (new night for Supernatural)

Fans can look for a new reality series coming this summer called Plain Jane. The series will transforms one woman from the inside out to reveal a brand new woman. Each of the eight episodes will feature a new “Jane” searching for the change of a lifetime. With the help of British fashion expert Louise Roe (“Fashion Police: The 2009 Grammy Awards”), each Plain Jane will receive a head-to-toe style transformation, including new wardrobe and confidence-building exercises. Once the transformation is complete, the formerly Plain Jane will surprise her unsuspecting crush with the new look and reveal her true feelings to him. A love connection is – or isn’t – made. Hosted by Louise Roe, the series is executive produced by Allison Grodner (“Big Brother”), Rich Meehan (“Big Brother”) and Amy Palmer (“You’re Cut Off”) for Fly on the Wall Entertainment. The series is distributed by Sony Pictures Television.

Also on tap for the CW, Shedding for the Wedding as a mid-season series. They are two of the most stressful things in life – planning a wedding and losing weight. Ten overweight engaged couples will live together and battle for the wedding of their dreams over a three-month period. Every episode, the couples will face off in a big physical challenge, competing to win one element of their wedding – from the invitations, to the cake, to the rings. Whatever they win will be theirs to keep. Together, they will plan their weddings with the help of the nation’s top wedding planners, they will take a vow to eat right and exercise, and world-class trainers and nutritionists will completely overhaul their bodies. At the end of each episode, the couples will step on the scale and be weighed together – the couple who lost the least amount of combined weight that week will be eliminated. In the end, one couple will win their fantasy wedding – a once-in-a-lifetime event – that America will attend. The series is from Raquel Productions Inc. with executive producers Dave Broome (“The Biggest Loser”) and Rick Hurvitz (“Pimp My Ride”).

The CW network has a fall line up that is sure to keep their long time and loyal fans entertained during the primetime hours. Their young, fresh and creative programming looks to kick of the fall season with a bang!

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